Data protection at a glance
General information
The following information provides a simple overview of what happens to your personal data when you visit our website. Personal data is any data that can be used to identify your person. For detailed information on data protection, refer to our Privacy Policy below this text.
Data collection on our website
Who is responsible for data collection on this website?
Data on this website is processed by the website operator. The contact details are listed in the site notice of this website.
How do we collect your data?
Your data is collected when you provide it to us. This may be data that you are entering on a contact form. Other data is automatically collected by our IT systems when you visit the website. This is mainly technical data (internet browser, operating system or time of site access, for example). This data is collected automatically as soon as you access our website.
What do we use your data for?
Some of the data is collected to ensure the error-free provision of the website. Other data may be used to analyse your user behaviour.
What are your rights with respect to your data?
You have the right to obtain information on the origin, recipient and purpose of your stored personal data at any time and free of charge. You also have the right to demand the rectification, restriction or erasure of this data. Concerning this and for further questions pertaining to data protection, you can contact us at any time at the address listed in the site notice. You also have the right to lodge a complaint at the responsible supervisory authority.
Tools for analysis and tools provided by third-party providers
When you visit our website, your surfing behaviour can be statistically analysed. This mainly occurs with cookies and so-called analysis programs. Your surfing behaviour is generally analysed anonymously. The surfing behaviour cannot be traced back to you. You can object to this analysis or prevent it by not using certain tools. You can find more detailed information on this in the following Privacy Policy. You can object to this analysis. We will provide you with information on your options to object in this Privacy Policy.
General information and required information
Data protection
The operators of these pages take the protection of your personal data very seriously. We treat your personal data confidentially and in compliance with the statutory data protection regulations as well as this privacy policy.
When you use this website, various personal data will be collected. Personal data is data that can be used to identify your person. This Privacy Policy explains what data we collect and what we use it for. It also explains how and for what purpose the data is collected.
We are advising that the data transmission on the internet can have security gaps (in case of communication by email, for example). It is not possible to completely protect the data from access by third parties.
Information on the responsible office
The responsible office for data processing on this website is:
Volkswagen AG
Berliner Ring 2
D-38440 Wolfsburg
The responsible office is the natural or legal person making decisions solely or jointly with others on the purposes and means of processing of personal data (e.g. names, email addresses, or similar).
Withdrawal of your consent to data processing
Many data processing procedures are only possible with your explicit consent. You can withdraw an already given consent at any time. An informal message by email is sufficient for this purpose. The legality of the data processing up to the time of the withdrawal remains unaffected by the withdrawal.
Right to lodge a complaint at the responsible supervisory authority
In case of violations of data protection regulations, the affected party has the right to lodge a complaint at the responsible supervisory authority. The responsible supervisory authority for questions related to data protection laws is the national data protection officer of the federal state in which our company is domiciled. For a list of data protection officers and their contact details, click on the following link: https://www.bfdi.bund.de/DE/Infothek/Anschriften_Links/anschriften_links-node.html.
Right to data portability
You have the right to have data that we process on the basis of your consent or automatically in fulfilment of a contract provided to yourself or a third party in a conventional machine-readable format. If you request the direct transmission of the data to another person responsible for processing the data, this will only occur to the extent that this is technically possible.
SSL or TLS encryption
This website uses an SSL or TLS encryption for security reasons and to protect the transmission of confidential contents, such as orders or enquiries, that you are sending to us as the site operator. You can recognise an encrypted connection by the address bar of the browser changing from “http://” to “https://” and the lock symbol on your browser bar.
When the SSL or TLS encryption is activated, data you are transmitting to us cannot be read by third parties.
Information, restriction, erasure
You have the right within the applicable legal requirements at any time and free of charge to receive information about your stored personal data, its origin and recipients and the purposes of the data processing, and, if applicable, a right to rectification, restriction or erasure of this data. Concerning this and for further questions pertaining to personal data, you can contact us at any time at the address listed in the site notice.
Objection to advertising emails
The use of contact details published as part of the required site notice for the transmission of advertising or informational materials that are not explicitly requested is herewith rejected. The operators of the website explicitly reserve legal steps in case of the unsolicited sending of advertising information, such as by way of spam emails.
Data collection on our website
Cookies
The website partially uses so-called cookies. Cookies do not cause damage to your computer and do not contain viruses. Cookies are used to make our offer more user-friendly, effective and secure. Cookies are small text files that are stored on your computer and that are stored by your browser. Most of the cookies used by us are so-called “session cookies”. These cookies will be deleted automatically after the end of your visit. Other cookies remain stored on your end device until you delete them. These cookies enable us to recognise your browser at your next visit. You can set your browser to be notified of the setting of cookies and permit cookies only in an individual case, exclude the acceptance of cookies in particular cases or generally and activate the automatic deletion of the cookies when closing the browser. The deactivation of cookies can restrict the functionality of this website. Cookies that are required for electronic communication processes or the provision of certain functions you desire (such as the shopping cart function) are stored on the basis of section 6(1)(f) GDPR. The website operator has a legitimate interest in the storage of cookies for the technically error-free and optimised provision of its services. If other cookies (such as cookies for the analysis of your surfing behaviour) are stored, they are addressed separately in this Privacy Policy.
Server log files
The provider of the website automatically collects and stores information in so-called server log files that your browser automatically transmits to us. They are:
- Browser type and browser version
- Operating system used
- Referrer URL
- Host name of the accessing computer
- Time of the server request
- IP address
This data is not merged with other data sources.
The basis for data processing is section 6(1)(f) GDPR, which permits the processing of data for the performance of a contract or pre-contractual measures.
Social media
Facebook plugins (Like & Share button)
Our website has integrated plugins of the social network Facebook, provider Facebook Inc., 1 Hacker Way, Menlo Park, California 94025, USA. You can recognise the Facebook plugins by the Facebook logo or the “Like button” on our website. For an overview of Facebook plugins, click here: https://developers.facebook.com/docs/plugins/.
When you visit our website, the plugin establishes a direct connection between your browser and the Facebook server. Facebook thereby receives information that you have visited our website with your IP address. When you click on the Facebook “Like button” while you are logged in to your Facebook account, you can link the contents of our website to your Facebook profile. This allows Facebook to assign your visit to our website to your user account. We are advising that as the provider of the website, we do not receive any information of the content of the transmitted data or its use by Facebook. You can find more information on this in the Facebook Privacy Policy under: https://de-de.facebook.com/policy.php.
If you do not want Facebook to be able to assign your visit of our website to your Facebook user account, please log out of your Facebook user account.
Analytic tools and advertising
Google Analytics
This website uses functions of the Google Analytics website analytical service. The provider is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Google Analytics uses so-called “cookies”.
These are text files that are stored on your computer and that allow an analysis of your website visit. Information generated by the cookie about your use of this website is generally transmitted to a Google server in the USA and stored there.
Google Analytics cookies are stored on the basis of section 6(1)(f) GDPR. The website operator has a legitimate interest in the analysis of the user behaviour to optimise its online offer and its advertising.
IT anonymisation
We have activated the IP anonymisation function on this website. As a result, Google truncates your IP address within member states of the European Union or in other contracting states of the Agreement on the European Economic Area before it is transmitted to the USA. The full IP address will only be transmitted to a Google server in the USA and truncated there as an exception. On behalf of the operator of this website, Google will use this information to analyse your use of the website, to compile reports of the website activities and to provide additional services pertaining to the website use and online use to the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.
Browser plugin
You can prevent the storage of the cookies with a corresponding setting of your browser software; however, we are advising you that in this case, you may not be able to fully use all functions of this website. You can also prevent the collection of data generated by the cookie and data related to your use of the website (incl. your IP address) to Google and the processing of this data by Google by downloading and installing the available browser plugin under the following link: https://tools.google.com/dlpage/gaoptout?hl=de.
Objection to data collection
You can prevent the collection of your data by Google Analytics by clicking on the following link. This will set an opt-out cookie, which prevents the collection of your data during future visits of this website: deactivate Google Analytics.
You can find more information on the handling of user data with Google Analytics in the Google Privacy Policy: https://support.google.com/analytics/answer/6004245?hl=de.
Order data processing
We have concluded a contract with Google for order data processing and fully implement the strict requirements of the German data protection authorities for the use of Google Analytics.
Demographic characteristics with Google Analytics
This website uses the “demographic characteristics” function of Google Analytics. This enables the preparation of reports that contain information on the age, gender and interests of website visitors. This data originates from Google interest-related advertising and visitor data of third-party providers. This data cannot be assigned to a specific person. You can deactivate this function at any time with the display settings in your Google account or generally prohibit the collection of your data by Google Analytics as outlined under “Objection to data collection”.
WordPress Stats
This website uses the WordPress Stats tool for a statistical analysis of visitor accesses. The provider is Automattic Inc., 60 29th Street #343, San Francisco, CA 94110-4929, USA. WordPress Stats uses cookies that are stored on your computer and that allow an analysis of your website use. The information generated by the cookies about the use of our website is stored on servers in the USA. Your IP address will be anonymised after processing and before storing. “WordPress Stats” cookies remain on your end device until you delete them. “WordPress Stats” cookies are stored on the basis of section 6(1)(f) GDPR. The website operator has a legitimate interest in the anonymised analysis of the user behaviour to optimise its online offer and its advertising.
You can set your browser to be notified of the setting of cookies and permit cookies only in an individual case, exclude the acceptance of cookies in particular cases or generally and activate the automatic deletion of the cookies when closing the browser. The deactivation of cookies can restrict the functionality of our website.
You can object to the collection and use of your data in the future by clicking on this link to set an opt-out cookie in your browser: https://www.quantcast.com/opt-out/.
If you delete the cookies on your computer, you have to set the opt-out cookie again.
Google AdWords and Google Conversion-Tracking
This website uses Google AdWords. AdWords is an online advertising program of Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States (“Google”). We are using the so-called conversion tracking as part of Google AdWords. When you click on a Google generated ad, a cookie will be set for conversion tracking. Cookies are small text files that the internet browser stores on the user’s computer. These cookies expire after 30 days and are not used for the personal identification of the users. If the user visits certain pages of this website and the cookie has not yet expired, we and Google can recognise that the user has clicked on the ad and was forwarded to this page.
Each Google AdWords customer receives a different cookie. The cookies cannot be tracked via the websites of AdWords customers. The information obtained with the help of conversion cookies is used to prepare conversion statistics for AdWords customers who have decided to use conversion tracking. The customers will learn the total number of users who have clicked on their ad and who were forwarded to a page with a conversion tracking tag. However, they do not receive information that can be used to personally identify the users. If you do not want to participate in the tracking, you can object to this use by easily deactivating the cookie of the Google Conversion Tracking via your internet browser under user settings. You will then not be included in the Google Tracking Statistics.
“Conversion cookies” are stored on the basis of section 6(1)(f) GDPR. The website operator has a legitimate interest in the analysis of the user behaviour to optimise its online offer and its advertising.
More information on Google AdWords and Google Conversion Tracking is provided in the Google Privacy Policy: https://www.google.de/policies/privacy/. You can set your browser to be notified of the setting of cookies and permit cookies only in an individual case, exclude the acceptance of cookies in particular cases or generally and activate the automatic deletion of the cookies when closing the browser. The deactivation of cookies can restrict the functionality of this website.
Google reCAPTCHA
We are using “Google reCAPTCHA” (hereafter referred to as “reCAPTCHA”) on our websites. The provider is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”).
reCAPTCHA is used to verify that data is entered on our websites (in a contact form, for example) by a human or by an automated program. For this purpose, reCAPTCHA analyses the behaviour of the website visitor using various characteristics. This analysis starts automatically as soon as the website visitor accesses the website. For the analysis, reCAPTCHA evaluates various pieces of information (such as IP address, duration of the website visitor’s stay on the website or mouse movements by the user). Data collected during the analysis is forwarded to Google.
The reCAPTCHA analyses run fully in the background. Website visitors are not notified that an analysis occurs.
Data is processed on the basis of section 6(1)(f) GDPR. The website operator has a legitimate interest in protecting its online offers from improper automated spying and SPAM.
Further information on Google reCAPTCHA and the Google Privacy Policy is provided under the following links: https://www.google.com/intl/de/policies/privacy/ and https://www.google.com/recaptcha/intro/android.html.
Facebook pixel
To measure the conversion, our website uses the visitor action pixel from Facebook, Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (“Facebook”).
The behaviour of website visitors can thereby be tracked after they have been forwarded to the offerer’s website by clicking on a Facebook ad. The effectiveness of the Facebook ads can thereby be analysed for statistical and market research purposes and optimised for future advertising measures.
The collected data is anonymous for us as the website operator. We are not able to draw conclusions regarding the identity of the users. However, the data is stored and processed by Facebook so that a connection to the respective user profile is possible and Facebook can use the data for its own advertising purposes in accordance with the Facebook data use policy. This enables Facebook to display ads on Facebook pages and outside of Facebook. We, as the website operator, cannot influence this use of the data.
The Facebook Privacy Policy provides further information on the protection of your privacy settings: https://www.facebook.com/about/privacy/.
You can also deactivate the “Custom Audiences” re-marketing function in the Settings area for ads under https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen. You must be logged in to Facebook to do this.
If you do not have a Facebook account, you can deactivate use-based advertising by Facebook on the website of the European Interactive Digital Advertising Alliance: http://www.youronlinechoices.com/de/praferenzmanagement/.
Plugins and tools
YouTube
Our website uses plugins of the Google operated YouTube website. The provider of the website is YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. When you visit one of our pages with a YouTube plugin, a connection will be established to the YouTube servers. The YouTube server thereby receives information on the pages that you have visited. If you are logged in to your YouTube account, you enable YouTube to assign your surfing behaviour directly to your personal profile. You can prevent this by logging out from your YouTube account. The use of YouTube occurs in the interest of an appealing presentation of our online offers. This constitutes a legitimate interest within the meaning of section 6(1)(f) GDPR. You can find further information on the handling of user data in the YouTube Privacy Policy under: https://www.google.de/intl/de/policies/privacy.
Third-party providers and partners
Datasport – participant registration
Participant data is collected by our third-party provider Datasport in compliance with the GDPR. You can review the Datasport Privacy Policy here: https://www.datasport.de/